Tuesday, January 29, 2013

Secret Tricks Showrooms Use on Us

When you shop, do you choose a bag instead of a wallet? Hum along to the tune that’s playing? Or accept a sample of the new cold drink or chocolate on offer?
 If you answered yes to any of the above, you were likely seduced into spending more than you intended. And insidious ploys to get you to open your wallet are also going on at malls, in dressing rooms and on shopping websites across India.
Following are common retailer tricks use to Manipulate Our Minds and Persuade Us to Buy :-

Shopping carts: Most department store customers enter the store only intending to buy an item or two, but the shopping carts are right there by the entrance and oh wouldn't it be convenient to have it so I can lean on it a bit while walking around and also put my stuff in it? The cart has a huge bin compared to the size of most items for sale in the store, making it psychologically easy to toss in an item you don’t need – after all, there’s room for plenty more, right?

Nostalgic Music: Instore music is set at a tempo to relax customers and slow their sense of time. Often music is wordless in order to avoid making customers think, instead just setting the tempo of shopping.

Saying Yes: Would you like to see something else with that? If a sales executive of showroom asks if a customer would like to upgrade 47% will say yes. Staff will often be told to keep up-selling until the customer says no.

Windows: Department stores and Shopping Centres will not have many windows. Instead they rely upon artificial light and air conditioning. This is to remove the shopper from contact with the outside world and constraints of time (seeing it go dark outside).

Mirrors: Mirrors slow people down. Due to humans vain nature mirrors are regularly used on the front of shops in shopping centres and high streets to slow down the traffic and make people spend time in front of the shop. This is particularly true if they are next to Banks which speed people up.

The Credit Card “Discount”: Budget you’re shopping! Get money from the ATM before you go and only carry the cash into the store. Leave your credit card, debit card and checkbook at home. That way you can’t overspend!

'Free' Stuff : When retailers and shops offer merchandise and services for "free," there's almost always an ulterior motive. "The notion of a 'free lunch' - as in, 'there's no such thing as--' - comes from old New York, where Bowery taverns would offer free lunches, on the firm understanding that diners would wash it down with their overpriced beer," says William Poundstone, author of Priceless: The Myth of Fair Value and How to Take Advantage of It. "That's still pretty much the way it works. Free things draw you in to a store or Web site where you're likely to buy other things," he says.
Psychologically speaking, the word "free" implies no downside or risk. Even a buy-one-get-one-free deal or an advertisement for free shipping ?€" which still requires us to spend money ?" are marketing gimmicks businesses bank on, knowing that consumers simply can't resist.

Restrooms and customer services: They are usually right by the exit or as far from the exit as possible. Why? If you need to use either one in the middle of a shopping journey, you have to walk by a lot of merchandise to reach the needed service, thus increasing your chances for an impulse buy.

And now Happy shopping and pick the right thing.




Sunday, January 20, 2013

Best Website of the Year India 2012

India’s most important people’s choice award for websites – are revealed on www.websiteoftheyear.co.in.



This year, 181 websites were nominated over 22 categories. More than 31000 votes were cast between the 15th of October and the 23st of November.

Car Dekho was chosen as ‘Website of the Year 2012’ in India because of its content, navigation, design and recommendation likelihood.
The following are best websites in India and are the winners of the 2012 Website of the Year India award:


Category
Best Website
Most Popular Website
Automotive
Career
Communities
Dating
Educational
Entertainment
Finance
Games
Health & Well being
Charities
Housing & Interior
News & Information
Government
Leisure & Travel
Shopping
Sports
Telecom
TV & Radio
Comparison
Weather & Traffic
Search & Find
Mobile Websites

The Website of the Year India award is the online people’s choice award initiative by online research agency MetrixLab.

Friday, January 18, 2013

Indian men conservative: British designer

British designer Fabian Lintott says that when it comes to fashion, Indian men are more conservative and traditional than their European counterparts. Indian men conservative: British designer

Sunday, January 13, 2013

7 Timeless Fashion Tips for Men

Men have made mistakes in fashion ever since wool was first found. And that’s a long time ago.



Follow these 7 fashion tips and you’ll be on your way to a more stylish life.

1)Don’t tuck your shirt in your pants
Only if you’re going to wear a tie or a formal jacket. Shirts tucked in jeans are a big no-no.

2)Always iron your shirt
Even if you’re going to wear a suit, unironed shirts just look awful. Who knows if you on an occasion have to drop the jacket? Don’t take that chance.

3)Make it fit
Nothing is more important in fashion than to wear your clothes with the right fit, and in the right size. Women are usually better to judge that than we are, so take help from them while you’re in the store. Fitting size is Alfa-omega for jeans. Too big and you’ll look like a fool, and vice-versa if they’re too small.

4)Match shoes with belt
I know that this is an old one, but I still think it’s relevant. If you’re wearing black shoes, please wear a black belt too. It’s just a sign of good style.

5)Dress shoes require dress socks
No athletic socks allowed.

6)Dress for your age
No matter how cool a shirtless hoodie looks, it’s just wrong on a 50+ man. No offence to older (or younger) people, but dressing for one’s age is one of the most important rules in fashion.

7)White and black
As these should be timeless tips, it should be said that white and black will always be in style.

Follow these 7 easy fashion tips, and you’ll be in style for the rest of your life. Or, at least you’ll be in the right direction.


Source: http://www.justkeepthechange.com/

Thursday, January 10, 2013

Online Shopping Websites for Women in India


Online e- stores have great shopping stuff meant for women. These stores have large variety of designer apparels, fashionable accessories, jewellery and beauty care products with best offers and deals. Below is a List of Indian online shopping  websites great for shopping stuffs meant for ladies:-

  • Koovs  - An online store catering to women looking for fashion apparel, accessories, bags and footwear.
  • Ladyblush  – A women focused shopping website selling everything from clothes, cosmetics, lingerie, innerwear, sarees, jewellery, watches, shoes, wallets and much more.
  • Herstyle  – Women’s lingerie, swimwear, footwear, personal care and apparel.
  • StrapandStrings  – Designer lingerie and swimwear from Lise Charmel and Chantelle from France, Christies from Italy, Mimi Holliday by famous fashion house of Damaris Evans from England, and internationally renowned Oscar de la Renta to name just a few.
  • Zivame  - An online lingerie store featuring hundreds of styles for the Indian woman, from multiple brands.
I have composed this list based on my own experience but PICK is yours. If you know any website which I am missing please mention it in comment box below.

Monday, January 7, 2013

Beer Shampoo



Stylish? Looking for an innovative and high-quality grooming product for your hairs?

This revolutionary product contains amino acids, proteins, mineral-rich malts, barleys, hops and yeast. This heady combo of ingredients adds volume and strength, enhances shine and reduces scalp irritation.

To put it in a nutshell, it’s party time for your hair!

In fact, a few years back, the Hollywood actress Catherine Zeta Jones had revealed that beer was among her top home-grown beauty secrets for her hair.

If the product makes you giddy, the price at Rs.160 for a 200 ML pack is even more intoxicating. And we will even deliver it at your doorstep, just click here .

And what’s a cool product without cool packaging? The Park Avenue Beer Shampoo will be displayed in funky ‘six-pack beer bottle look-alikes’ and ‘beer shampoo buckets’! So what are you waiting for? Start partying and say Cheers!

Let your hair unwind with Park Avenue's Beer Shampoo! Share your reviews of the product right here.
To buy it online, click http://www.jkhc.com/shopping/productdetails.aspx?ProdId=75&SubCatId=5&CatId=16